Iskamto, Dedi and Herispon, Herispon (2021) What Are The Factors That Encourage People To Keep Buying Newspapers In The Digital Age? In: IEOM Society International, (Virtual), September 2021, Surakarta, Indonesia.
Prosiding 2022 Januari-Juni Digita Age.pdf
Download (961kB)
Turnitin Proceeding IEOM 2021 Januari-Juni.pdf.pdf
Download (1MB)
Cover Prosiding IEOM 2021.pdf
Download (219kB)
Abstract
This study aims to determine what factors influence consumer interest in buying newspapers in the digital era. These factors are product, price, promotion, and distribution. This research is a quantitative study using SPSS 23 to process data. This research was conducted on one of the customers of the mass media in Pekanbaru, Riau Province, Indonesia. The sample collection technique used simple random sampling technique. The sample was calculated using the Slovin formula where 89 respondents were selected. The results showed that the results of the partial test (t test), there were three variables, namely product, promotion, and distribution which had a positive and significant effect on consumer decisions, while one variable, namely, price, had a negative and significant value on consumer decisions, also foun that 76.3% of the influence of the independent variables (Product, Price, Promotion, Distribution) on consumer decisions and the 23.7% is influenced by other variables not examined
Item Type: | Conference or Workshop Item (Paper) |
---|---|
Uncontrolled Keywords: | product, price, promotion, and distribution, purchasing decisions |
Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Sekolah Tinggi Ilmu Ekonomi RIau > D3 Keuangan dan Perbankan |
Depositing User: | Herispon Herispon |
Date Deposited: | 08 Apr 2023 05:12 |
Last Modified: | 08 Apr 2023 05:12 |
URI: | http://repository.stieriau-akbar.ac.id/id/eprint/47 |
Available Versions of this Item
- What Are The Factors That Encourage People To Keep Buying Newspapers In The Digital Age? (deposited 08 Apr 2023 05:12) [Currently Displayed]